OMG, it happened!

I can’t believe it.

I’m bubbling with excitement like a child who found a secret entrance to the fairy land and is about to step inside.

Welcome to my brand new shiny website!

I finally took the leap and got a new domain name.

If you’re coming from the other two websites I was running – Almaxa or Online Solopreneur – you could be wondering what the heck happened.

Well, it’s magic!

At least, it feels like it.

Several years ago I started my entrepreneurial journey as a coach.  My original website, Almaxa (still up, but hasn’t been updated for a while), was about everything related to personal development, psychology, coaching, HR, organisational culture, human learning, and any other topic under the sun that I had experience and interest in.

My head was exploding with ideas, but I didn’t really know what I was doing.

I wanted to do it ALL.  Know the feeling?

So I kept trying different niches and approaches, ran mini-projects, mega-projects, worked with coaching clients, created personal development and coaching tools, painted portraits (yeap, that’s my life-long hobby), learned web design, ran a membership site, and at some point even considered developing my own plugin for WordPress!

When eventually I started adding online courses to the mix, I knew I was on to something.  And this time, it was special.  I never felt so excited about any other projects or niches I worked on.

I registered Online Solopreneur to test the waters, and it exceeded all my wildest expectations.

Emotionally.  Intellectually.  Socially.  Spiritually.

I found my home.

I connected with incredible people, and focused on what I loved the most – creating courses, and helping other amazing experts create theirs.

Looking back, it’s not at all surprising.  When I was a child, I wanted to be a teacher.  In my 17-year-long corporate life, the best parts of the job were creating and delivering various trainings and workshops.  Whenever I thought of a perfect career, ‘training facilitator’ always topped the list.

But as a potentially full-time job it also meant pretty much full-time travel.  For a mom with a newborn bundle of joy this simply wasn’t an option.

So it made all the sense to take my teaching passion from in-person to online.

The surprise is – what took me so long to see it?

I spent several years searching high and low for my perfect niche, and it was there all this time.

Simple, obvious, overlooked.

So why change the brand?

Online Solopreneur domain was a random choice.  It was just there, available and remotely relevant.  But also faceless, characterless, generic and uninspiring.

I did not feel excited about the brand.  In fact, I didn’t see it as a brand, at all.  Just a place on the web, like a temporary rental flat, with beige walls and equally boring furniture: functional, close to transport links, but ultimately, soulless. Not a place anyone can really call home.

It didn’t fit.  I didn’t belong.  I knew sooner or later I will have to go, and the time has come.

My shiny new brand: Owl Course

Woot woot! (Or, should I now say ‘Hoot Hoot’?)

For far too long I felt like my business was devoid of any personality.  It felt so formal and robotic.

Well, it’s all changing now.  Rainbows and Unicorns galore.

I want to create more magical moments in my own life and in the lives of all the people I come across – friends, subscribers, passersby, clients and students.

I’ll be mixing potions with MovieMaker, Camtasia and Audacity, casting spells with Powerpoint and Adobe suite and adding fairy dust of LMS plugins.

But the Real Magic is my spiritual commitment to bring joy, playfulness and childlike amusement to everything I do.

I’m keeping my favourite colour scheme – green and orange.  And now I’ve got a gorgeous little mascot that I’m totally in love with: my magic friend, a wise owl, a symbol a learning and wisdom.

Hoot-hoot!  Here is to the Wonderful New Beginnings!

P.S. Yes, I’m still playing with web design!

Leave a Reply 12 comments